WAYS TO BECOME A STRONG MARKETER

Practice makes perfect. It sounds good in theory, but the business world moves quickly, and who really has time for practice when you’re just trying to get to the bottom of your list for the day? But deep down, you know that you could be smarter, better, faster. It’s still a little sore to mention […]

FINDING TIME TOO READ

Much has been written about the benefits of reading. Not skimming Facebook, Twitter links, or blog posts, but focused reading, especially books, or at least magazines that don’t feature a celebrity on the cover. I am a reader. I average about three books a month on different topics. When I tell people this, invariably they […]

ART OF VIDEO CHATTING

At one time, a news organization would have to “go to the source” to get an interview.  Not so anymore.  With the reliability of video conferencing, an interview can take place just about anywhere – from a war zone to a construction zone.  News organizations are now using video conferencing as an avenue to conduct […]

ACTIVATE AND AMPLIFY YOUR BRAND

Our gifted leader Glen Jackson has been on the speaker circuit a lot lately identifying his 7 Pillars of Preeminence. The 7 Pillars are a step-by-step guide to help brands attain and sustain preeminence in their industry. I had the pleasure of co-presenting with Glen on the topic recently, and dug in a bit on what brand activators and […]

DO YOU REALLY NEED SOCIAL MEDIA LISTENING TOOL

When Carter Wilkerson asked Wendy’s, “How many retweets for a year of chicken nuggets?” they could’ve ignored it. Instead, they started a conversation that earned coverage for the brand and secured free nuggets for Wilkerson. By attending to and respecting their audience, the brand capital Wendy’s built through #NuggsForCarter far outweighed the cost of a year’s supply […]